UI/UX DESIGN THAT DRIVES GROWTH

It’s month three. Your engineers just pushed an MVP, demo day looms, and the UI already feels like a patchwork quilt. Fixing the flow means rewriting half the front-end. Cue the burn-rate sweats.Now rewind. Imagine you’d spent the first four weeks with a product designer mapping user journeys and mocking clickable prototypes. The same demo now wows investors—and the code you do ship survives intact for months.That second timeline is real, repeatable, and dramatically less expensive. Here’s why.

Early-stage founders often hear they need an MVP – a Minimum Viable Product. But what exactly does that mean? How minimal should it be, and what makes it viable? This guide is a plainspoken, founder-to-founder look at MVPs: clearing up misconceptions, outlining how to define an MVP properly, and showing how to balance speed with delivering a usable experience. We’ll also dive into real startup MVP examples (e.g. MVP vs prototype, famous minimum viable product examples) and common pitfalls (like rushing out something so “minimal” that it forgets the “viable” part). By the end, you should have a solid grasp of MVPs – effectively an “MVP bible” – to help you build smart and test what really matters.